Campaign Messages

Interesting contrast in styles between the Labour and National campaign messages this evening. One is of hope and positivism, the other is largely negative and supposedly about trust. It will be interesting to see how the undecided react to this contrast. We spent yesterday evening talking to some very interesting University students. They were all high achievers. But hardly any had made a final decision on how to vote. They saw Labour and National as being too similar to differentiate. Maybe these messages will help.