At last! We at The Hive have believed in this vision for years. This from John Key today
"There are many opportunities for New Zealand to forge ahead – provided we take a focused co-ordinated approach to our international activities. "That's why I believe there would be an obvious role for me to use the office of Prime Minister to pro-actively advance the cause of the New Zealand brand by leading our marketing activities. "As part of that I will ensure that all our international agencies, be they Tourism New Zealand, New Zealand Trade & Enterprise, or the Ministry of Foreign Affairs & Trade, all work more closely together, effectively as the external arm of "NZ Inc'. "I will be seeking a strong cross-agency focus on marketing New Zealand in all the major markets we operate in.
