Oct 29, 2008

John Key Calls For Closer Coordination Between MFAT, NZTE and Tourism NZ

At last! We at The Hive have believed in this vision for years. This from John Key today

"There are many opportunities for New Zealand to forge ahead – provided we take a focused co-ordinated approach to our international activities. "That's why I believe there would be an obvious role for me to use the office of Prime Minister to pro-actively advance the cause of the New Zealand brand by leading our marketing activities. "As part of that I will ensure that all our international agencies, be they Tourism New Zealand, New Zealand Trade & Enterprise, or the Ministry of Foreign Affairs & Trade, all work more closely together, effectively as the external arm of "NZ Inc'. "I will be seeking a strong cross-agency focus on marketing New Zealand in all the major markets we operate in.