We share John Armstrong's assessment from the NZ Herald this morning
John Key's once squeaky-clean image has been blemished by his failure to disclose the full extent of his Tranz Rail shareholding before Labour embarrassed him by doing it for him.
But his reputation is a long way from being irrevocably tarnished by Labour's revelation that he owned 100,000 shares in the rail operator when everyone had been led to believe the figure was closer to 30,000.
Labour has finally landed a big hit - but not the king-hit it has been looking for.
The story, which dates back to 2003, is too old and arcane for most voters to be bothered about.