Apr 26, 2008

Colin James On Key v. Clark

Colin James also writes on the Clark v. Key contest in today's Herald. He concludes

This week Key stole a march, and he will now bang away on that drum for the next six months, counting on hard times generating eager and hopeful buyers for his promise - and for the meat in the policy.

Clark and Co will try to get the electoral contest down from Key's atmospherics to the earthbound realities of experience and knowledge where they claim the advantage as dusk draws in on the economic boom.

For now, however, the window shoppers are quite taken with Key. This week he started the hard sell: come and feel the goods, was the invitation in his big bang.

We hope National read carefully the James and O'Sullivan columns today, both contain very helpful pointers to the strategy needed for the months ahead......