Shoes, high heeled shoes, would appear to be the current hot tip, should one want to take advantage of the "Paltrow Effect". Maybe Briscoes should start adding a new product line......
The impact of these star or movie related "effects" should not be underestimated. The movie Sideways achieved the collapse of Merlot sales in the US and a boom in Pinot Noir sales. This is still benefitting some parts of the New Zealand industry.
